The newsletter landing page hack

Last week, a client came to us in panic mode.

They wanted to scale our Facebook ads to $2,000/day.

But there was one big problem: the cost per acquisition (CPA) was stuck at $4.

At that rate, their budget was getting chewed up fast, and the ROI just wasn’t there.

Some clients can make a lot of money on $4 CPAs, but this client is playing the volume game and made it clear that it needs to be below $3.

After a few late-night brainstorming sessions and some caffeine-fueled deep dives into their funnel, we discovered the root of the problem—and found a simple solution that completely flipped the script.

Within five days, we brought their CPA down from $4 to $1.55, saving them over 60% on acquisition costs and getting the green light to scale even further.

That equals to 39,000 subscribers vs 15,000 subscribers per month, with the exact same $2,000/day budget.

Here’s exactly how we did it…

We started by breaking down the entire funnel, step by step, to find out where things were falling apart.

The ads themselves? Performing great. They were pulling a solid 3% click-through rate, which would equal about 2,000 clicks per day on a $2,000 budget. No issues there.

But when we looked at the landing page, that’s where things got messy.

Traffic was coming in, but conversions weren’t. And when your CPA’s stuck at $4, you know something’s off.

We realized the landing page wasn’t delivering what the clickers were expecting.

They’d see a great promise in the ad—one that was getting them to click—but when they landed on the page, there was a disconnect. The messaging didn’t line up, and the offer felt… off.

So, we rebuilt the landing page from scratch. This time, we made sure it aligned perfectly with the ad’s promise. Everything the prospect was drawn in by—the hook, the offer—was right there, front and center on the landing page.

The result? Immediate.

Once the landing page was in sync with the ad, the CPA dropped from $4 to $1.55 over the course of the weekend.

That meant our client could scale with confidence, knowing they were acquiring subscribers at a price that made sense for their business.

And now? We’re getting ready to scale up to $2,000/day, ready to push even further.

If your Facebook ads are getting clicks but your CPA is high, it’s usually not the ads that need fixing—it’s your landing page. Make sure the page delivers exactly what the ad promises, and you’ll see conversions rise and acquisition costs drop.

So, the next time you’re stuck with a high CPA, take a close look at your entire funnel. One tweak can make a huge difference.

BRB—off to scale this.

All the best,

Gunnar

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