Quality > quantity

You see them everywhere: the thread bois on X.

It seems like all you need to do is write a thread about some famous person with a few actionable takeaways, and boom—you go viral.

And hey, going viral is fun. You get that dopamine hit, your notifications blow up, and it feels like the world is paying attention.

I know the feeling. I once got retweeted by Naval Ravikant, and my post blew up.

It felt great… for a day.

But you know what? It didn’t produce anything valuable for my business.

Here’s the story of two people I know:

One of them goes viral on X all the time. He has over 100k followers, and his threads get tons of engagement.

The other? He has less than 1,000 subscribers. He talks about niche stuff, mostly heavy industry. His posts barely get any likes, let alone go viral.

Now, here’s the interesting part.

The viral guy? He’s made around $500k in revenue this year.

But guess how much the other guy has made?

About the same.

Why? Because it’s not about going viral—it’s about getting the right people to follow you and subscribe to your newsletter.

That’s what makes the difference.

The guy with fewer subscribers is speaking directly to a niche audience that needs his offer. And when you pair the right offer with the right people, the revenue follows.

This is exactly why we’re willing to pay a little more per subscriber with paid ads—because we’re not looking for the masses.

We’re looking for the right people — and so should you.

All the best,

Gunnar

Growjoy.

Twitter.

PS: Here’s how you get high quality subscribers to your newsletter.