pov: 10k to 100k subscribers in a year

Scaling a newsletter is almost easy if you have this figured out:

1. How you monetize

2. Who you monetize

Figuring out 1) how you monetize will enable you to figure out 2) who you monetize.

And once you know who you’re trying to get into your funnel, the ads create themselves.

You know who you’re talking to… who to call out… what language to speak…

And then you can track if your ads are attracting “the right who’s” by surveying them and getting their profile data as a subscriber.

If you have an offer that “helps $1,000,000+ CEOs get in shape”, but 99% of the subscribers coming from your paid ads are “CEOs doing less than $250k/year” — then you know you have a problem.

But if 30-40% of your subscribers match that ideal profile, you can confidently start scaling those ads knowing the monetization will come.

This can also be done if you promote other companies products. Figure out who they’re monetizing, and make sure you’re attracting that profile into your newsletter.

This is also why I think you should reverse-engineer your newsletter.

Meaning, start with the end goal:

1. How are you going to monetize?

2. OK, how can you attract the specific audience that’s interested in that product/service with valuable content?

That’s your newsletter.

All the best,

Gunnar

Growjoy.

Twitter.

PS: My agency goes hard on using surveys to track the quality of the subscribers we’re generating with our paid ads. We use a mix of Typeform + Google Sheet + AI. And then we track the subscriber data back to specific ad creatives, so that we know which ads to kill or scale. The ads for the clients using this system is generating some SERIOUS quality. Think very high net worth, business owners, wealthy investors etc.