$300k checks from his newsletter

I had a call with an investment fund manager the other day.

Solid business. Strong offer. But his marketing funnel wasn’t working.

He was running Meta ads to a landing page, then asking for a sales call immediately.

Cold traffic with no trust. No surprise it wasn’t converting.

They were literally lighting money on fire.

Then he noticed something that changed everything.

When someone subscribes to his newsletter first, 6 out of 100 become investors.

And their average profit per investor? $800.

That means every 100 subscribers equals $4,800 in profit.

So he asked me a smart question.

How do we get our ideal investor to subscribe using ads?

I told him the truth.

Based on what we’re doing for other clients, 100 qualified subscribers would likely cost $500–1,000.

Do the math. That’s a return of 5x to 10x.

And since his offer is global, we can scale it hard.

$100k in spend could mean $500k to $1M in net revenue (profit on investments).

That’s the power of a newsletter.

You meet the right person today. Stay in their inbox. Build trust over time. And when they’re ready, you’re right there.

All the best,

Gunnar

PS: Click here if you want to see how I grew a client’s newsletter to 100K+ subscribers and $500k/month.