how to destroy a newsletter

Most people think about newsletter growth in terms of one thing.

How many subscribers you have.

But if you plan to build something worth owning (or selling), you need to zoom out.

The brand is what matters long-term.

It’s what makes people stick.

It’s what turns readers into fans.

And it’s what makes your newsletter sellable later.

So here’s the mistake I see:

People run paid ads with zero thought for how it reflects on the brand. Scrappy headlines. Weak visuals. No voice. No hook.

Just ads for the sake of getting emails.

But those ads are someone’s first impression of your brand.

And if the ad works but looks terrible, they subconsciously assume the newsletter does too.

That’s why we take a different approach.

There’s a sweet spot between content and conversion. Between performance and brand.

The ad needs to do three things:

• Grab attention

• Sell the value of the newsletter

• Leave them with a feeling about your brand

We made one of those today for a client (link to google drive).

Entertaining. Clean. High-converting. On-brand.

I’m honestly so proud of the quality we’re putting out for our clients.

Most people just try to beat the CPA. We’re building brands while doing it.

That’s how you win short-term and long-term.

Best regards,

Gunnar S. Holm

Work with Growjoy.