How we're generating a $1.44 CPA

“Do we have what it takes to pull this off?”

The head of growth at a large financial publisher asked me this about 6 weeks ago.

He was referring to this tweet:

I answered: “I don’t see why not!” — already knowing they have a massive library of lead magnets (from working with them before).

A few days later, we were added to their ads manager and started tinkering.

Now, the $1.50 CPA in the tweet was for a couple of clients that were targeting a similar audience: entrepreneurs.

Entrepreneurs are considered high quality in general, but this time we were going one step further…

Entrepreneurs with high net worths.

So even though I was confident we could get them the same CPA, I was very curious about what quality we would be getting.

So I’m glad I’m able to report the following:

We’re spending $400+/day and generating a $1.44 CPA, acquiring high net worth entrepreneurs (data from survey responses).

Here’s the formula we’re using:

_{Unique ad creatives + strong niche lead magnets.}

If you have niche lead magnets and unique ad creatives to make that niche stop and actually pay attention, then the scorecard will take care of itself.

**

All the best,

Gunnar S. Holm

Growjoy (my agency).

Twitter.