The best newsletter ad creative I've ever seen

It's doing magic for almost all of our clients.

Today’s email is a bit different.

I’ve had to take care of some stuff in the past week, so I’ve not had any time to consume any newsletter content.

But… I have something cool to share with you:

An ad creative style that’s basically taking over our clients creatives.

I stumbled upon this ad style a couple of weeks ago, and here’s what we’re seeing so far:

  • One client has gotten 16,046 clicks @ $0.55 each

  • Up to 5% CTR on ads, at scale

  • Easily replicable

Here’s how you can replicate the ad for yourself:

Step #1:

  1. Write a script in a Google doc

  2. Print it out

(script should be done by a strong copywriter)

Step #2:

  1. Go to Eleven Labs (AI Voiceovers)

  2. Copy your script into the tool

  3. Download audiofile

Step #3:

  1. Grab a pen and an iPhone

  2. Listen to the audiofile and “highlight” everything with your pen, while recording

Step #4:

  1. Upload the recording to Kapwing

  2. Sync the audiofile and the recording

  3. Export the video

That’s it.

For the final result, you’ll end up with an ad that looks something like this:

Want to see the video ad in action?

Refer 2 friends and I’ll send you the actual video ad.