5 Bullets on Newsletters #6

This guy is running a $1.7M/year business with 13K subscribers.

Author

Gunnar Holm
April 26, 2024

Hey there, 

It’s that time of the week again — let’s go:

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Nathan (founder of ConvertKit) was inspired by Andrew Wilkinson to start a local newsletter for his hometown of Boise in Idaho. Recommended read if you’re into local newsletters.

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I love this article.

It’s about how David C. Baker runs a $1.7M/year consulting business, and how his newsletter is the backbone of it. This is exactly how I want to run a newsletter.

👉🏼 Read article.

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‘The Big Opportunity in Local Email Newsletters’

Ethan Brooks (ex The Hustle) goes into detail about why he’s building a local newsletter in Austin, Texas. Pay special attention to that last point, which I think should be the main reason to start a local newsletter.

On that note, Ethan wrote about my local newsletter playbook here: Launch Playbook for Local Newsletters.

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This newsletter is one of few that get me to pick up my wallet and exchange cash for goods. Usually books or (strangely enough), a pocket coin.

I think there’s many takeaways from this case study. Especially takeaway #3, about how you should create unique email flows based on where the subscriber came from.

👉🏼 Read article.

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I wrote this intro for new hires, so that I’m able to communicate my perspective on the newsletter business.

If you’re already well versed about newsletters, then you probably won’t learn anything new here — but give it a read if you want to get a paid growth marketer's perspective on newsletter growth.

👉🏼 Read article.

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