- Gunnar S. Holm
- Posts
- 5 Bullets on Newsletters #4
5 Bullets on Newsletters #4
How a newsletter sold $150k worth of ads in year 1.
Gunnar Holm
April 12, 2024
Hey there,
It’s that time of the week again — let’s go:
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Rameel is a nice and very smart guy.
He has 20K+ COO’s subscribed to his newsletter, and he treats his newsletter like a serious startup looking for product-market fit.
He already has the content and audience, now he’s figuring out how to improve the newsletter product to get the monetization right:
I jumped on discovery calls with 161 newsletter subscribers in the past 10 days.
I wanted to figure out how to improve The Bottleneck.
Did people actually like the newsletter?
Am I providing value or not?
Have I helped advance someone's career?My goal is to add value to… twitter.com/i/web/status/1…
— Rameel Sheikh ⚙️ (@ramshe1000)
3:56 PM • Apr 9, 2024
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I went on the @SparkLoopHQ podcast and nerded out on FB ads with @growthcurrency.
We spoke about:
- why personal avatars can dramatically lower your CPA
- if and when you should use a lead magnet
- the must-have for a high converting landing page for cold traffic.
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Brett, the founder of The Peak (recently sold for $5M), automated a lot of his sales process.
In this article, he goes into detail on how they automated their prospecting.
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This is such a simple, but fun tool.
It’s a list of big newsletters that run ads on Facebook, and when you click on each one you get sent directly to their Meta Ads Library.
Saves me a lot of time day-to-day. Check it out.
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Ethan and the team at Trends spent 6+ months studying the newsletter biz and interviewing the best founders.
It resulted in a bunch of valuable threads:
“How 7-Figure Newsletters Make Money”
“Concrete Ways to Develop a Unique Voice”
“The Newsletter Engine” (from free to paid)
Check out all his threads here:
1/ How 7-Figure Newsletters Work
Stoked to get back to writing about newsletters here.
For easy reference, you can find all the threads below (will keep this updated).
Based on months of dedicated research and dozens of interviews with operators across the industry.
Enjoy!
— Ethan Brooks (@damn_ethan)
9:51 PM • Jul 11, 2021
Spending (or looking to spend) $10k-250k/month on newsletter growth?
We help some of the best newsletters grow with paid ads.
«We agreed on a target CPA and hit our target in the first month - happy with the results Growjoy generated for my newsletter!»
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