- Gunnar S. Holm
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- 5 Bullets on Newsletters #3
5 Bullets on Newsletters #3
Brothers spend $40m/year growing their newsletter.
Gunnar Holm
April 05, 2024
Hey there,
It’s that time of the week again — let’s go:
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Can't stop thinking about this:
These two brothers spend $40m/year growing their newsletter.
Here's how they do it and still make a profit:
— Gunnar S. Holm (@holmisthename)
11:56 AM • Apr 3, 2024
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The big money for creators these days is in affiliate offers.
Apparently, Athletic Greens pays $25/month per referred customer, for 12 months.
If Tim converted 0.1% of his 1.5M email list, and all of them subscribed to AG1 for 6 months — that’s $225k right there.
And most of the affiliate offers in his email are semi-high ticket.
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A great piece by Chenell Basilio on the extreme scalabilities of newsletters.
There’s not many businesses out there where you can make millions with only a handful of employees. MarketBeat does $2.3M/year in revenue per employee.
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I probably have a 100% open rate on this daily newsletter.
It’s written by this guy called Zarak, a top copywriter with a following on Twitter. If you know what the “slippery slide” is, you’ll quickly notice that he is a master at it.
Every day you get a short email, usually with an interesting story that relates to a copywriting lesson.
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Many of you are interested in how the big newsletter operators handle their copywriting, so here’s a tip.
I took this course when it first came out — and this stuff works.
The premise is simple: You buy the course and every weekday for 10 days, you get sent a copywriting masterpiece to copy by hand.
Spending (or looking to spend) $10k-250k/month on newsletter growth?
We help some of the best newsletters grow with paid ads.
What our clients have to say:
«We agreed on a target CPA and hit our target in the first month - happy with the results Growjoy generated for my newsletter!»
«Gunnar is a newsletter ads whiz! He’s always suggesting new and creative ideas to improve our ad performance. I also appreciate that he’s very communicative. It’s been a joy working together, and I recommend Gunnar and the Growjoy team to everyone looking to take their newsletter to the next level.»
«Gunnar is one of the most creative people I have met in the space and definitely recommend his agency’s services to anyone looking to grow their newsletter.»
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