5 bullets on newsletters

Author

Gunnar Holm
March 22, 2024

Hey there, 

Hope you’re enjoying your Friday. I’m testing out a new format today: 5 short bullets with interesting newsletter-related content I’ve consumed lately. 

Like it? Let me know by replying!

So here we go:

The difference between a $100K and a $1M newsletter.

Two newsletter writers, Joe and Rick, can write basically the same newsletter.

Joe will make a million dollars a year.

Rick will make $100,000 a year.

The difference in their incomes will come from how well their research was marketed.

Brian Hunt

There’s a conference called Financial Marketing Summit (all the big financial publishers go there every year) that’s released a free e-book called «How to Succeed in Financial Newsletters». This is an excerpt from Chapter 3 of that book. Recommend reading it.

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Dan has sold $4m+ of newsletter ads.

Now he’s built ASaaS to efficiently run your ad sales outbound machine.

No commissions or brand ring fencing.

Just a flat monthly retainer and warm leads dropped in your inbox.

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@MattPaulsonSD went on the Newsletter Operator podcast recently, and here’s my most interesting takeaways:

  • Companies with big VC-funded marketing budgets might be willing to buy ads in newsletters at premium prices, but if you’re not generating sales — they’ll advertise once and never again.

  • Emails that get delivered while the user is in their inbox, get a much higher open rate. There’s solutions to set up triggers in your email, so that your newsletter gets sent when a user is checking their inbox.

  • A personal sender name get higher open rates than a generic brand. 

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This book on writing has been recommended by more successful newsletter operators than any other. 

Sam Parr has recommended it many times, amongst many others.

The book teaches you how to hook the reader and keep their attention using a method called the slippery slope. 

Highly recommend. 

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Before sending a newsletter the other day, my gf asked “do you want to use our internal checklist before sending?” — I knew I immediately had to share it with you.

*This post is sponsored. But trust me, I’ll never recommend or advertise something I’m not 100% aligned with.