1,000+ new subscribers every day

paid growth recipe

A client of mine has been spending $1,000/day on paid growth for their newsletter for a long time.

They’ve historically paid about $2.60 per subscriber, so they were getting about 380 new subscribers a day.

But…

We launched a new ad a couple of weeks ago that is currently getting subscribers for $1.

So they went from 380 subscribers a day → 1,000 subscribers a day.

In a full year, that’s 138,000 vs 365,000 new subscribers — massive difference.

And there’s been NO change to the quality (we track everything). We’re runnning the exact same targeting, and the biggest difference is we’re getting a MUCH higher CTR on our ads.

Here’s how we did it:

  1. Looked up content creators in client’s niche

  2. Studied their most viral videos

  3. Took their best hooks and put our unique spin to it

  4. Tweaked the video structure to build enough desire to get people to click on CTA

  5. Video ad plays out just like something the audience would already watch, but with a CTA in it

  6. Newsletter landing page with same/similar copy as the video

That’s it.

All the best,

Gunnar S. Holm